Specialist copywriting
Clever words for complicated businesses
Got something to say? Let’s make sure people want to read it.
Every business has something interesting to say. Sometimes it's just buried under 14 layers of technical jargon, corporate waffle and people who are far too busy doing clever things to write about them.
Whether it's a blog, website, case study or industry report, the right words can make a huge difference to how people understand your business and why they choose to work with you.
Great copywriting can help you:
Get noticed by the right people, through search engines and beyond.
Build trust by showing off your knowledge and expertise.
Make the complicated simple, so your audience actually understands what you do.
Turn interest into action with messaging that gives people a reason to take the next step.
Sounds great, right?
Annoyingly, creating all that lovely content takes time. Researching topics, interviewing experts, finding the right words and making sure everything sounds like your business can quickly become a full-time job.
Fortunately, that's quite literally my job.
Good copywriting starts with good questions
Whether you've got a detailed brief, a half-finished document or a collection of slightly chaotic notes, I'll take it from there.
I'll get to know your business, research the subject and speak to your experts where needed, turning all that knowledge into engaging content that sounds like you and gives people a reason to pay attention.
The process: How we’ll get from “Ugh, I need content” to “Wow, this is brilliant!”
Getting to know you
I'll get under the skin of your business, your audience and what you're trying to achieve. Expect plenty of questions. I'm professionally nosy.
Finding the right angle
We'll work out the key messages, what matters to your audience and how to make the content genuinely useful. If you've already got a brief, lovely. If not, we'll figure it out together.
Doing my homework
I'll research the subject, explore relevant keywords where needed and speak to your internal experts if the content calls for it. Particularly handy when we're dealing with complicated topics.
Writing the good stuff
I'll turn everything we've gathered into clear, engaging copy that captures your tone of voice and makes even the trickiest subjects easy to understand.
Review & refine
You'll get a draft to review, with the opportunity to share feedback and make sure everything is accurate, on-brand and ready to go.
Ready for the world
Once you're happy, your content is ready to publish, share, send or do whatever brilliant thing you've got planned for it.
Why me?
I've spent over 17 years writing for B2B and B2C businesses, specialising in finance and tech. From cyber security and blockchain to financial services and IT, I've developed a knack for making complicated subjects interesting and easy to understand.
I love getting stuck into conversations with technical experts, founders and senior leaders, asking questions and finding the stories worth telling. And because I understand the bigger picture, I'll bring ideas to the table rather than simply waiting for a brief.
Not in finance or tech? No problem. I've written for all sorts of industries, and I'm always happy to add another obscure subject to my ever-growing collection of random knowledge.
FAQs
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Nope! They're my specialist areas, but I've written for businesses in plenty of other industries. If you've got an interesting product, service or story, I'd love to hear about it.
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Absolutely. Researching complicated subjects and making them understandable is a huge part of my job. I'll work with your internal experts where needed to make sure the content is accurate, while keeping it accessible to your audience.
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Yes. I can incorporate keyword research, search intent and SEO best practices into blogs and website copy, without making the finished content sound like it was written purely for a search engine.
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Both! Some clients come to me for a single website, report or campaign, while others work with me on a monthly retainer for regular content. We'll find an arrangement that suits what you need.
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Of course. I regularly work alongside marketing teams, designers, subject matter experts and other stakeholders. I'm happy to slot into your existing processes and make life easier for everyone involved.
Got a brief? Or just the beginning of an idea?
Whether you've got a fully formed project ready to go or a vague idea that's been sitting on your to-do list for six months, I'd love to hear about it.
Tell me what you're working on, and let's make something good out of it.
Let’s have a chat.